Gizmodo put a post regarding the history of NORAD and Santa Tracking. It leads to www.norad.org, which details exactly how a misprint in a Sears Roebuck ad led to, essentially, a batphone for the commanding officer of NORAD.
Even funnier, the CO talks about getting the first phone call (and subsequent ones) here. Norad continued the tradition by staffing the phones with volunteers during Christmas since then.
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